We are on a mission to make fitness coaching accessible at a fraction of the price.

Hey there,

If you're reading this, you're probably someone who cares about your health and your body. Maybe you've tried to get in shape before, made some progress, then hit a wall you didn't know how to get past. Maybe you've spent hours watching YouTube videos, reading Reddit threads, following plans that promised results but never quite delivered. Maybe you've wondered why it all feels so complicated.

I've watched my mom go through exactly that. She would start a new programme, feel good for a few weeks, then stall. Not because she lacked motivation, but because she lacked guidance. She didn't know why she had stopped progressing or what to change. And she couldn't afford a personal trainer to tell her. A good one costs €150 to €300 a month. That's not a price most people can justify, even when they really want to.

So she went without. Like most people do.

Here's the thing about great coaching. It changes everything. A good coach tells you what to eat and how to train. They keep you accountable on the hard days. They adjust your programme when life gets in the way. They answer the question you have at 10pm before a stressful week. It's the difference between spinning your wheels for years and actually making progress.

The people who have access to that kind of guidance get results. The people who don't, mostly don't. That divide has always existed in fitness, and almost nobody talks about it.

That's why I built Pallas. I wanted to build the coach my mom never had. Not a generic plan with her name on it. Not an app that sends push notifications and calls it coaching. Real, personalised guidance that adapts to who you are, what your goals are, and what's actually happening in your life.

We built Bruce and Nora, two AI coaches trained on the knowledge of real trainers and nutritionists. They build your programme from scratch. They adjust when things change. They're available whenever you need them, at a price that doesn't force you to choose between getting fit and paying your bills.

If that sounds like something you need, give Pallas a try. And if you have thoughts, I genuinely want to hear them.